Giovedì


The restaurant underwent a comprehensive rebrand that included a new visual identity, updated menu offerings, and a refreshed interior design aimed at enhancing the dining experience. The logo was simplified to reflect a modern aesthetic while maintaining elements that nod to its culinary heritage. The menu was reimagined to focus on locally sourced ingredients, featuring seasonal dishes that resonate with the community's tastes. Additionally, the interior design incorporated natural materials and a warm color palette, fostering a welcoming atmosphere. This rebrand not only attracted a new clientele but also strengthened its connection with long-time patrons, positioning the restaurant as a prominent dining destination in the area.

Scope

Brand Strategy
Visual Identity System
Website Design
Print Design
Apparel Design
Signage
Menu Design
Packaging
Brand System Guidelines

Contributors & Credits

Art Direction:
Noa Emberson

Graphic Design:
Noa Emberson
Reed Dolman

Web Design:
Noa Emberson
Reed Dolman

Project Management:
Anna Harmon

Photography:
Tev Media
Noa Emberson


Brand Colors and Fonts